Over 1.5 tonnes in food donations have been distributed across Northern Ireland since February 2022 as part of the Cinemagic Young Audiences Supporting Foodbanks Initiative. Rather than paying for ticket to gain entry to see new family movies, those attending Cinemagic foodbank film screenings were asked to donate essential food items to support local community foodbanks. (Link to promo) https://youtu.be/fDhHgYN7zqk
In partnership with The Trussell Trust, Cinemagic delivered 21 foodbank film screenings across Northern Ireland in towns including Armagh, Ballymena, Belfast, Bellaghy, Lisburn and Portstewart. The initiative engaged with 2,600 young cinemagoers and the donations have equated to over 3,500 meals for local communities in Northern Ireland. The regional events were supported by the BFI FAN Film Exhibition Fund, awarding funds from National Lottery.
Belfast Lord Mayor, Christina Black, Cinemagic CEO Joan Burney Keatings MBE and young movie fan Ruby Duddy at a Young Audiences Supporting Foodbanks Initiative donation screening which marked the culmination of the year’s initiative which has generated over 1.5 tonnes in food donations distributed across Northern Ireland since February 2022.Cinemagic delivered 21 foodbank films in Armagh, Ballymena, Belfast, Bellaghy, Lisburn and Portstewart. The programme engaged with 2,600 young cinemagoers and provided 3,500 meals for people in need. The regional events were supported by the BFI FAN Film Exhibition Fund, awarding funds from National Lottery.
See full Press Release at the link below.
Press Release Young Audiences Supporting Foodbanks 28 November (docx)
