Thrive launches 100 untold stories emphasising why arts and culture is crucial for society

Thrive, the Northern Ireland charity which support arts and heritage organisations to strengthen their relationship with audiences, has this week launched ‘Northern Ireland in 100 Stories’. The project is sharing findings from a year-long research project to better understand what arts and culture mean to the public. Funded by the Arts Council, Thrive wanted to bust the myth that the arts are only for certain types of people. To do this, they undertook research across all 11 council areas talking to over 100 people and hearing about their relationship with the arts. Those interviews covered what they enjoyed, where they went and why they bothered.

wewillthrive.co.uk/audience-insights/audience-snapshots